Budweiser and Jim Beam® Bourbon officially unveil their highly anticipated collaborative brew Budweiser Reserve Copper Lager. The new beer celebrates two all-American brands that survived Prohibition and have thrived in their respective businesses for a collective 365 years. The third installment in Budweiser's Reserve Collection, Copper Lager, will be available nationwide through the holiday season.
Copper Lager is an American lager-style beer, brewed with two-row barley and aged on Jim Beam bourbon barrel staves. The charred American oak staves, which previously served as barrels aging Jim Beam for four years, create a toasted oak aroma, while the beer has a deliciously nutty taste with caramel rye and vanilla notes and the classically smooth Budweiser finish. The new specialty beer will be available in heritage glass bottles and on draught at bars across the country.
This year marks the 85th anniversary of the Repeal of Prohibition and both brands share unique histories of surviving the 13 years in which America went dry. The partnership between Budweiser and Jim Beam began in April as a cross-merchandising program and now includes Copper Lager, a uniquely innovative beer combining the heritage, quality and passion from both companies.
Copper Lager will be available through the Holiday Season through retailers and dining establishments served by Daniel L. Jacob Co.