Don't be alarmed if your next Natty beer run has you crossing paths with a fun-loving flock of flamingos because Naturday season is officially here! Natty Light is introducing Naturdays, a sessionable light lager brewed with phenomenal strawberry lemonade flavor and distributed by Daniel L. Jacob & Co.
"We designed Naturdays with all-day refreshment in mind," said Daniel Blake Senior Director of Value Brands at Anheuser-Busch. "We're excited to introduce a light beer to the market with a refreshing strawberry lemonade flavor that will get people to rethink their drink of choice."
This week’s DLJ Beer of the Week, Naturdays are now available in your favorite store and establishment. Inspired by all the social creatures who embrace the Natty lifestyle, our packaging is covered in majestic, pink flamingos. It's like a bat signal for Naturdays but obviously...with flamingos.
A Naturday is more than just a beverage though. It's also an epic day with friends. To help us show the world exactly how to have a Naturday, Natty teamed up with legendary retired NFL punter Pat McAfee. Host of his own hit podcast "The Pat McAfee Show," McAfee is known for legendary stories, so he was tailor-made to show the world exactly what a "Naturday" stands for…
Watch the full film, "Red 18" here: https://youtu.be/JhdyyipIL-Q
Watch the film trailer for "Red 18" here: https://youtu.be/eivwPSJZMhc
"I could not be more excited to be a part of this campaign. It tastes phenomenal and it's literally all about creating epic stories with your buddies," said McAfee. "'Red 18" is just one example of the many, many Naturdays I've had, and for Natty Light to come to me and ask to MAKE A MOVIE about my real life, well that was just awesome to experience. I promise you'll love the film and this beer.”
Our fans are social creatures who create epic stories whenever they flock together! Natty is asking drinkers to tell us their Naturday story on social so we can all bask in the glory of as many legendary Naturday tales as possible. We're even going to cook up a few custom illustrations of some of the best stories we receive and hit you back with them on social. Just make sure to tag us and include #Naturdays.
Natty wants to get this beer moving across the country as fast as possible, so will team up with JTG Daugherty racing to get the number 37 car fully decked out in a Naturdays paint scheme for the Las Vegas 400 on March 3rd. Tune in and raise a Naturday for race day when you see number 37 fly by donning the official Naturdays paint scheme!
To learn more, follow @naturallight on Twitter and Facebook, @naturallightbeer on Instagram, and visit www.NaturalLight.com.
See Naturdays as the Daniel L. Jacob & Co. Beer of the Week on JTV’s Bart Hawley Show this week.