Where fun is needed, Natural Light goes, and crashing the seltzer party is Daniel L. Jacob & Co.’s next destination. Natty is ready to rock the seltzer world with the launch of Natural Light Seltzer, a new flavor-forward, 6% ABV beverage that is available in two irresistible blends of fruit flavors. Aloha Beaches combines mango and peach for a tropical feel, and Catalina Lime Mixer features black cherry and lime. This is the seltzer you never saw coming!
Natural Light Seltzer is rolling into stores in the Daniel L. Jacob & Co. market area, in 12 packs, 24 packs, and a 25 oz. single serve can with packaging that will get you into full-on "beach mode" all year round.
"The seltzer category is booming. It's part of a larger shift in consumption across America and we believe it has tremendous staying power," said Ricardo Marques, Vice President of Core and Value Brands at Anheuser-Busch. "We know plenty of Natty Light drinkers are also trying seltzer, so we want to meet that demand by bringing the fun of Natty into that space with an affordable price offering that fits their lifestyle."
Hot off the heels of Naturdays, the number one beer innovation of 2019, Anheuser-Busch is continuing to anticipate consumer trends with a new take on what a hard seltzer can be.
Look for Natty Seltzer at your favorite store. And watch for more new and exciting products coming soon from Daniel L. Jacob & Co. !